Website-Led Brand Refresh
Eula Aesthetics is a licensed esthetician practice with over 10 years of experience offering stretch mark revision, microneedling, sculpting facial massage, and advanced skin treatments.
Project Scope
Brand refresh, visual direction, website design, and Instagram redesign.
What I Did
The practice had a strong reputation but its digital presence no longer reflected the quality of its services.
While Eula had built a loyal client base over a decade, her brand identity and Instagram presence lacked cohesion. Eula initially approached me to design a website that would provide a central place for clients to learn about treatments and services. As the project progressed, it became clear that the brand’s visual presentation across digital platforms could be improved.
I developed a cohesive digital presence beginning with a new website and expanding into broader brand improvements.
I designed and developed a website that clearly organized treatment information and supported the practice’s online presence. I also created a visual direction for the brand to ensure consistency across digital platforms, including updated logo variations and a redesigned Instagram feed. I also recommended implementing a Linktree to better organize booking and service links. As a result, the practice gained a more cohesive digital presence that better reflected the professionalism and experience of the brand.
