Digital Visibility for a Medical Practice
Nancy’s Medical Aesthetics is a nurse-led clinic offering injectables, laser treatments, and skin rejuvenation services while operating within BCCNM professional guidelines.
Project Scope
Local growth strategy, promotional campaigns, ad creatives, website development, and local SEO optimization within BCCNM guidelines.
What I Did
The practice had an established reputation but needed improvements to its digital visibility and marketing materials.
Although the practice had built a loyal client base, its digital presence and promotional materials could be improved to better support visibility through search and social platforms. Marketing efforts also needed to remain compliant with professional standards set by the British Columbia College of Nurses and Midwives as well as privacy considerations under PIPEDA.
I implemented marketing improvements designed to strengthen the clinic’s online presence while maintaining professional compliance.
I optimized the clinic’s public business profile to improve local search visibility and implemented a system encouraging clients to leave voluntary public reviews. I also designed promotional graphics used to communicate treatments and seasonal campaigns. As a result, the clinic experienced an increase in monthly client activity while improving its visibility online.
